SEO stands for “search engine optimization” as it
involves the image search, professional search, video search, audio search, academic
search etc. Search engine is the rich resource of liking of selected sites by
target audience. Internet marketing involves the effective strategies that
include what kind of search is preferred by the people. Generally it is
considered to remove the barriers to the index activities of search engines Optimization
of website involves editing of them. HTML with coding are used for increased
relevance use of key words. As of March 2015, search in mobile has surpassed
the search on desktop. The internet strategies involve the use of Google for
search purposes.
Web masters and content providers in
mid 1990, provided address or URL.
SEO
technology involves the use of white and black hat technology.
White hat technology involves the contents that longs for large time likewise
black hat technology involves the banning of sites and improve the ranking of
the sites. The undesirable contents can be prevented by instructing spider not
to crawl in certain files through robot.txt files. Search engines uses complex
mathematical algorithm to guess which web site a user seeks. In addition to
accessibility in terms of web crawlers, user web accessibility has become
increasing important for SEO.The Google has significant role in this regard as
it is being used by large number of SEO and the roles and responsibilies of
them has increased significantly for
effective internet marketing strategies. Other strategies have been adopted for
internet marketing as it is of broader scope.
